Thursday, October 14, 2004

As TVB furthers its cutbacks, it continues to look internally for stars and after the 'Six Olympic Stars', there are plans to promote twelve "Jade Ambassadors" during the anniversary months who will be responsible for making appearances at celebratory events and will have plenty of opportunity for exposure. As a result, this has become the target of many up and coming young artistes.Reports suggest that TVB are currently selecting their ambassadors from the Miss Hong Kong and Miss Chinese International contestants, the cast of "Sunshine Heartbeat" and "Ten Brothers" and hot favourites include Linda Chung, Vivien Yeo, Carlene Aguilar, Kate Tsui, Jack Wu and Charles Szeto.When asked about this, TVB Production Resources Deputy Chief Lok Yik Ling indicated: "We are currently selecting six men and six ladies, tentatively for 'Jade Ambassadors', but this has not been confirmed yet. They will not only be for the anniversary, but will also lead into the new year, representing TVB for various promotional events and so in the next six months, they will have plenty of opportunity for exposure as well as plenty of promotion from the company."Would this also indicates that TVB will continue to 'promote from within'? Ms Lok responds: "Of course the company will continue to require some high class stars and singers from external sources to help bring up some of the larger productions, but as the head of the artiste department, then of course I have a responsibility to gain as many opportunities for our own staff as possible."

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