TVB is holding its "Sales Presentation 2005" over two days at the Happy Valley Jockey Club to introduce details of forthcoming productions on TVB Jade and Pearl to potential sponsors and the event is hosted by Leo Ku, Denise Ho and Derek Li. Artistes present include the 'Jade New Army' members such as Linda Chung, Fu Sze Sze, Vivien Yeo, Winnie Shum and Chui Kin Pong and compared to the past years where the occasion was attended by numerous leading male and female stars, it seemed to have lost much of its glitz this year.The TVB information indicates that series to be aired next year will include "Same Work Same Bowl", "Yummy Yummy", "Imperial Layabout", "Hotel Turmoils" and "Ten Brothers" [translated working titles] and those yet to be filmed include "Powder and Rouge", "Happy Hotel", "Yellow Earth Great Plains", "Eternally Unique", "Espionage and Dangerous Love" and "Determined to Reach the Clouds". Among these, "Determined" will star Ekin Cheng. As for this year's hit return of "Super Trio Show", the terrible threesome will be back with two special shows on land and on water as well as a luxury and a hardship tour. Nat Chan's quiz show will be back called "China's Smartest Star".
TVB's Marketing and Sales Department Director in Chief Leung Kin Wah revealed at yesterday's event that TVB's advertisement fees will go up by 10% next year, but existing sponsors will have a special promotional rate if they can confirm their budgets before 10th December and it is up on 2004 by 15%, then they can receive a discount of up to 24% as well as 18% more free advertisement. When asked about the advertising revenue for 2004, Mr Leung said: "2004's income was up on 2003 by 10% because of the SARS outbreak in 2003 and the additional methods of advertisement available in 2004, such as product placement in TV shows."
As for the sales presentation this year being held over two days, but the class of the guests being weaker than previous years, Mr Leung says: "There's nothing we can do about that, because the space is limited and in the past the customers could come into TV City to watch the presentations, but this year we hoped to let them watch and eat at the same time, but this meant that space was limited and so we had to split it over two days. Tomorrow there will be two sessions in the afternoon and evening and in total, we will meet over a thousand customers over the three sessions."